We conduct research that gives you understanding and insights about your clients, donors, or customers that you’ve never had before. You’ll learn what truly matters to them, why they behave the way they do, and what they are most excited about. This is the foundation for growth and improvement.
Our workshops bring your team together to develop new ideas and solutions, translating your collective knowledge and genius into creative “outside the box” new thinking. We’re extensively trained in the most effective methods for collaboration and innovation.
We help you identify which ideas are worth pursuing. They key is lightweight experiments with real customers to figure out which ideas will work before you’ve invested too much. With each experiment, you learn how to improve, and you increase your confidence that the idea will truly solve your problem.
We create experiences that your customers will love and grows your business. We do this by using design best practices built on a foundation of customer insights.
We work with a range of clients: from software companies, to non-profits, to tech startups, to accelerator programs, to innovations in the food sector. We have a strong passion for organizations that make the world better.
"A Design Leader"
Dawn is a design leader. I observed her in action building bridges across the company to lead a cross-disciplinary effort with professional ease. Dawn brings her expertise to the table every day, deftly avoiding acting like a "know it all" (even though she does), and leading teams to find common ground, work together, balance tradeoffs and focus forward toward the future.
"New Ways of Serving Our Customers"
Dawn accomplished a lot with my team. Not only did everyone leave mastering rapid experiments, they identified a problem they wanted to apply the tool to in the next two weeks. We left the workshop with three experiments ready to test for new ways of serving our customers.
"Light Years Ahead"
With Dawn’s guidance in getting our food business off the ground, we were able to eliminate all of the extraneous stuff and focus on the important tasks. She led us to map out our strategy and goals for the future. As a result our business is light years ahead of where we thought we'd be at this point in time, and the sky's the limit for the future.
"Clarity for My Startup"
When I met Dawn at Next Leap, I was in the customer discovery stage, trying to get clarity about product/customer fit, and I was struggling to make progress alongside other demands on my time. Next Leap helped me structure my thinking and my process to take critical steps forward on development of my business model. Dawn and Lisa became the teammates I was lacking as a solopreneur, and truly created value beyond the task at hand.
Dawn proved to me that a great designer can also be a great leader. As a skilled designer she nurtured and trained her staff in the most innovative research and design methods. She was the embodiment of our mission-driven culture at Intuit. Her positive ethical values inspired all of us to give more to our community, and to leave the world a better place.
"Making it a Reality!"
Participating in the Social Lean Canvas workshop was incredible! For so long, I've been mulling over my concept but it never made its way through a comprehensive process. This workshop allowed me to build upon my vision and brought me closer to making it a reality. I also enjoyed learning from Dawn and the other participants. Their feedback and sense of collaboration provided a richer and welcoming experience.