User Research. User Experience Design. Qualitative Research.

Next Leap is founded by Dawn Ressel. She is a veteran user experience designer and user researcher. She consults with companies on a project basis.


What do our customers need and desire?

How well are our products and services working?

What will create loyal customers and promoters of our brand?

Who should we be targeting?

What benefits and values resonate with our customers?

User Experience Design

What do our customers need and desire?

How do we improve our current experience?

How do we deliver more value for our company and customers?

What's stopping more customers from working with us?

What should we focus on for the biggest impact?

Next Leap

Free Download: “Craft Your Vision Statement.”

A worksheet for moving your organization towards its true purpose.

Our Services

In-Depth User Research

We conduct research that gives you understanding and insights about your clients, donors, or customers that you’ve never had before. You’ll learn what truly matters to them, why they behave the way they do, and what they are most excited about. This is the foundation for growth and improvement.

Facilitated Innovation Workshops

Our workshops bring your team together to develop new ideas and solutions, translating your collective knowledge and genius into creative “outside the box” new thinking. We’re extensively trained in the most effective methods for collaboration and innovation.

Idea Testing and Validation

We help you identify which ideas are worth pursuing. They key is lightweight experiments with real customers to figure out which ideas will work before you’ve invested too much. With each experiment, you learn how to improve, and you increase your confidence that the idea will truly solve your problem.

User Experience Design

We create experiences that your customers will love and grows your business. We do this by using design best practices built on a foundation of customer insights.


Whether you need help for a week, or a long-term partnership, we’re ready.

Our Clients

We love our clients because they are committed to improving their customers’ experience.

We work with a range of clients: from software companies, to non-profits, to tech startups, to accelerator programs, to innovations in the food sector. We have a strong passion for organizations that make the world better.


See what our clients have to say about us.