May 2019

Customer grocery shopping

Getting Maximum Value from Customer Research    This blog post is a collaboration between Next Leap and Che Green at Cultivate Insights. We enjoyed working with Che to craft this article. His expertise in quantitative research is a great compliment to Next Leap's expertise in qualitative research.    Overview    Ask any innovative organization for the secret behind their success, and you’ll hear them say, “We listen to our customers.” To...

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