Author: Lisa Towell

Customer grocery shopping

Getting Maximum Value from Customer Research    This blog post is a collaboration between Next Leap and Che Green at Cultivate Insights. We enjoyed working with Che to craft this article. His expertise in quantitative research is a great compliment to Next Leap's expertise in qualitative research.    Overview    Ask any innovative organization for the secret behind their success, and you’ll hear them say, “We listen to our customers.” To...

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Natural Products Expo West in California is the largest trade show in the world for natural foods, with 3,600 exhibitors showing off their food innovations to 86,000 attendees. It’s the perfect place to check out the latest food trends, including the astonishing growth of the plant-based food category. I recently attended Expo West to taste-test the vegan goodies, and there were so many food samples...

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Why isn’t cell-based meat (also called clean or cultured meat) in stores yet? We’ve been hearing news stories about proof-of-concept cell-based burgers and other meats for years, so what’s the holdup? At the recent Good Food Conference, everyone was asking “How soon will cell-based meat be available commercially?” Answering that question requires understanding some of the barriers to producing clean meat products.   The first challenges are...

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Imagine a world where the protein display case at your local grocery store is filled with plant-based (vegan) meat and cell-based meat (also called clean meat or cultured meat) rather than products made from slaughtered animals. That day may be coming sooner than you think. The reason? Animal products are profoundly unsustainable, and as meat consumption rises across the globe we are reaching a crisis...

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A new agricultural revolution is in progress. The Good Food Institute’s Good Food conference at UC Berkeley on September 6-7 provided an inside look at how plant-based and cell-based meats are beginning to reshape U.S. meat industry. Winston Churchill anticipated this back in 1932 when he said, “We shall escape the absurdity of growing a whole chicken in order to eat the breast or the...

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  Last week Lisa & Dawn visited Natural Products Expo West in Anaheim, CA. This annual extravaganza is the biggest natural products trade show in the world, with over 3000 exhibitors and more than 80,000 food industry attendees. We’re talking massive convention halls filled with innovative food vendors giving out free samples of their latest creations, with plentiful amounts of vegan food. We won’t need to...

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