Author: Dawn Ressel

Customer grocery shopping

Getting Maximum Value from Customer Research    This blog post is a collaboration between Next Leap and Che Green at Cultivate Insights. We enjoyed working with Che to craft this article. His expertise in quantitative research is a great compliment to Next Leap's expertise in qualitative research.    Overview    Ask any innovative organization for the secret behind their success, and you’ll hear them say, “We listen to our customers.” To...

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There's always room for growth

The innovation myth   Innovation is sold to us as something that happens when an individual has a lightbulb moment. It’s a myth that keeps getting passed on, and it’s about time we debunk it. The reality is, most innovation is based on the understanding of a real problem that human beings have. Innovation starts with insights about real people, their real lives, and their actual problems.   Identifying...

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Dog park image

Inspiration from the Dog Park   My friend LeeAnn has a huge heart. So much that she's adopted 5 rescue dogs: 4 chihuahuas and 1 Italian greyhound. Last weekend we loaded up my car and took all 5 dogs to her neighborhood dog park. It's a rare treat for her dogs because it requires more than one human to manage it.    Her neighborhood dog park has two designated...

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