Author: Dawn Ressel

Customer grocery shopping

Getting Maximum Value from Customer Research    This blog post is a collaboration between Next Leap and Che Green at Cultivate Insights. We enjoyed working with Che to craft this article. His expertise in quantitative research is a great compliment to Next Leap's expertise in qualitative research.    Overview    Ask any innovative organization for the secret behind their success, and you’ll hear them say, “We listen to our customers.” To...

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The state of the industry   In July 2018, the Plant Based Foods Association reported category sales grew 20% over the previous year with a total of over $3.3 billion. And according to projections, the industry shows no sign of slowing. However, the entire category still only accounts for 2% of retail sales. That leaves a lot of room for expansion. So how can we accelerate this...

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There's always room for growth

The innovation myth   Innovation is sold to us as something that happens when an individual has a lightbulb moment. It’s a myth that keeps getting passed on, and it’s about time we debunk it. The reality is, most innovation is based on the understanding of a real problem that human beings have. Innovation starts with insights about real people, their real lives, and their actual problems.   Identifying...

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Imagine a world where the protein display case at your local grocery store is filled with plant-based (vegan) meat and cell-based meat (also called clean meat or cultured meat) rather than products made from slaughtered animals. That day may be coming sooner than you think. The reason? Animal products are profoundly unsustainable, and as meat consumption rises across the globe we are reaching a crisis...

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   “The best is the enemy of the good.” - Voltaire       As a 17-year vegan, I’ve seen a lot of progression and growth in our movement over the years. But nothing has given me more hope for the end of factory farming than the recent tidal wave of funding, consumer interest and research advancements in both plant-based and clean meat.    Most ethical vegans support the creation of plant-based meat...

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Expansion of our Workshop Series for Vegan Entrepreneurs   Next Leap is excited for the global expansion of our signature workshop series for vegan entrepreneurs called "Kickstart Your Vegan Business!" After successfully running this 3 times in San Diego and Berkeley, we're going to Europe and beyond! This workshop is happening two more times this year: in London (UK) on October 13 and Los Angeles on November...

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Triple Bottom Line includes animals

WeWork case study.    In a bold move, WeWork announced it's now a vegetarian! This follows their announcement of the Zero Plastic initiative, further proving their commitment to be a more sustainable company. Evidence of the environmental benefits of a meat-free and plant-based diet are mounting. WeWork has taken a pioneering stance on the issue of diet and sustainability in the corporate sector. WeWork co-founder Miguel McKelvey stated that...

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Dog park image

Inspiration from the Dog Park   My friend LeeAnn has a huge heart. So much that she's adopted 5 rescue dogs: 4 chihuahuas and 1 Italian greyhound. Last weekend we loaded up my car and took all 5 dogs to her neighborhood dog park. It's a rare treat for her dogs because it requires more than one human to manage it.    Her neighborhood dog park has two designated...

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  Last week Lisa & Dawn visited Natural Products Expo West in Anaheim, CA. This annual extravaganza is the biggest natural products trade show in the world, with over 3000 exhibitors and more than 80,000 food industry attendees. We’re talking massive convention halls filled with innovative food vendors giving out free samples of their latest creations, with plentiful amounts of vegan food. We won’t need to...

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I grew up watching The Jetsons, where in the future, humans pop pills that fill them up instead of eating. The Jetsons creators were right that technology advances will change how we eat, but it won't be a gimic in pill form.   Right now there's an urgent calling for a better way to eat: the need to combat climate change, end world hunger, stop animal cruelty,...

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