Customer grocery shopping

Getting Maximum Value from Customer Research    This blog post is a collaboration between Next Leap and Che Green at Cultivate Insights. We enjoyed working with Che to craft this article. His expertise in quantitative research is a great compliment to Next Leap's expertise in qualitative research.    Overview    Ask any innovative organization for the secret behind their success, and you’ll hear them say, “We listen to our customers.” To...

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Triple Bottom Line includes animals

WeWork case study.    In a bold move, WeWork announced it's now a vegetarian! This follows their announcement of the Zero Plastic initiative, further proving their commitment to be a more sustainable company. Evidence of the environmental benefits of a meat-free and plant-based diet are mounting. WeWork has taken a pioneering stance on the issue of diet and sustainability in the corporate sector. WeWork co-founder Miguel McKelvey stated that...

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