Who We Are

Dawn has over 15 years experience in Silicon Valley innovation and design techniques. These proven methods can help crack your hardest problems, starting with key insights about customer beliefs and behaviors.

Dawn Ressel

Dawn Ressel

CEO & Design Strategist

I am a design and strategy consultant who helps organizations better understand the people they serve and how to create more meaningful experiences for them. I have 15+ years experience in applying my expertise in corporate, non-profit, and higher education.


Prior to founding Next Leap, I was a Design Strategist and Experience Design Leader at Intuit for 8 years. Working there taught me how to be a better collaborator and strategic thinker. I am extensively trained in Intuit’s “Innovation Catalyst” program, which The Harvard Business Review accurately depicted as the secret to Intuit’s growth and success.


I have a determined entrepreneurial spirit, and I love working on new initiatives. If you have an idea of what you want to accomplish, but you don’t know how to get there, I can help!


  View my resume and bio