customer research Tag

Customer grocery shopping

Getting Maximum Value from Customer Research    This blog post is a collaboration between Next Leap and Che Green at Cultivate Insights. We enjoyed working with Che to craft this article. His expertise in quantitative research is a great compliment to Next Leap's expertise in qualitative research.    Overview    Ask any innovative organization for the secret behind their success, and you’ll hear them say, “We listen to our customers.” To...

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The state of the industry   In July 2018, the Plant Based Foods Association reported category sales grew 20% over the previous year with a total of over $3.3 billion. And according to projections, the industry shows no sign of slowing. However, the entire category still only accounts for 2% of retail sales. That leaves a lot of room for expansion. So how can we accelerate this...

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There's always room for growth

The innovation myth   Innovation is sold to us as something that happens when an individual has a lightbulb moment. It’s a myth that keeps getting passed on, and it’s about time we debunk it. The reality is, most innovation is based on the understanding of a real problem that human beings have. Innovation starts with insights about real people, their real lives, and their actual problems.   Identifying...

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