plant based Tag

The inaugural Plant Based World Expo was a huge success by any measure of a conference. The expo hall featured a wide variety of plant-based food vendors – with lots of tasty samples. The speaker lineup included an impressive variety of industry experts – from culinary, to health to business. 3,737 attendees made for a packed house and lots of buzz around plant-based foods.     The...

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Natural Products Expo West in California is the largest trade show in the world for natural foods, with 3,600 exhibitors showing off their food innovations to 86,000 attendees. It’s the perfect place to check out the latest food trends, including the astonishing growth of the plant-based food category. I recently attended Expo West to taste-test the vegan goodies, and there were so many food samples...

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The state of the industry   In July 2018, the Plant Based Foods Association reported category sales grew 20% over the previous year with a total of over $3.3 billion. And according to projections, the industry shows no sign of slowing. However, the entire category still only accounts for 2% of retail sales. That leaves a lot of room for expansion. So how can we accelerate this...

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There's always room for growth

The innovation myth   Innovation is sold to us as something that happens when an individual has a lightbulb moment. It’s a myth that keeps getting passed on, and it’s about time we debunk it. The reality is, most innovation is based on the understanding of a real problem that human beings have. Innovation starts with insights about real people, their real lives, and their actual problems.   Identifying...

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