research Archives » Next Leap

20 Feb

How design thinking can increase plant-based food sales

The state of the industry In July 2018, the Plant Based Foods Association reported category sales grew 20% over the previous year with a total of over $3.3 billion. And according to projections, the industry shows no sign of slowing. However, the entire category still only accounts for 2% of retail sales. That leaves a lot of room for expansion. So how can we accelerate this...

21 Jun

A lesson from the dog park: the fertile ground of design thinking

by Dawn Ressel

in Design Thinking, Innovation

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Inspiration from the Dog Park My friend LeeAnn has a huge heart. So much that she's adopted 5 rescue dogs: 4 chihuahuas and 1 Italian greyhound. Last weekend we loaded up my car and took all 5 dogs to her neighborhood dog park. It's a rare treat for her dogs because it requires more than one human to manage it. Her neighborhood dog park has two designated...